UT Austin 1883 & McCombs School of Business 1922

Written By Brandon Scott Roye

Textbook: The Influencer Code

Author: Professor Amanda Russell

Discipline: Marketing, Communications, Creative, Partnerships, Speaking

Role: Guest Lecturer, Textbook Reviewer and Marketing Consultant

Thesis: Partnering with past agency client, Olympic-qualifying athlete and marketing professor to design website and build advisory board in preparation for the university’s first influencer marketing course and textbook. Quoted on the textbook’s back cover alongside Andy Roddick and then-CMO of Lamborghini. Guest lectured twice regarding my career path, brand and creator partnership case studies.

Explore the Textbook
Brandon Scott Roye https://brandonscottroye.xyz
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