BNY: The Bank of New York Mellon, 1784

Confidentiality

All (12) projects are presented with respect to confidentiality for pre-launch and internal-only content

Modern metal sculpture resembling a bird in an outdoor park with city skyline and trees in the background.

TL;DR: Job Overview & Project Tracker

As a Writer on the (Brand, Creative, Art & Archives) team within the (Marketing Communications) division

My scope-of-work is best described as, “anything with words,” supporting multi-disciplinary programs across lines-of-business, corporate functions and thought leadership

Stone plaque engraved with the text 'The Bank of New York 1930' and decorative carvings above and below.

BNY History: A Legacy Etched in Stone

1776: The U.S. is Established by Alexander Hamilton and Founding Fathers

1784: The Bank of New York is Founded by Alexander Hamilton

1789: First Loan to the U.S. Government

1792: First Stock Traded on the NYSE

1800s: Financed the Erie Canal, Transcont. Railroads and New York Subway

1958: First Automated Bookkeeping

1996: First Internet-Based Securities

2017: First U.S. Real-Time Payments

2024: First with $50T in Custodial Assets

Go-to-Market Strategy

Upward view of a modern building facade with glass panels and concrete walls, and a large vertical concrete structure at the top.

Event Theme: Global Sales Meeting

Developed the annual global sales meeting theme to guide the production of digital, print, experience, keynote, sales enablement, gifting and more

Team: Line-of-Business

Collaboration: (6) BNY Global Leaders, Including (1) Executive Committee Member

Close-up of U.S. Capitol building illustration on currency

Advertising Campaign: Google & LinkedIn

Developing strategy, copy and image best practices, designing conversion-driven ads and testing cadence aligned with product marketing brief and goals

Team: Line-of-Business

Collaboration: (2) BNY Vice Presidents

Low-angle view of modern skyscrapers, including the One World Trade Center, with a textured white architectural structure on the left.

Short-Form Copy: Boilerplate Abbreviations

Integrating the rebrand library, external campaign and third-party research to refine the global boilerplate into short-form variations, tailored within a line-of-business

Team: Brand

Collaboration: BNY Director of (Brand)

Facade of the New York Stock Exchange building with American flags and classical columns.

Short-Form Copy: Team Name

Refreshed corporate function team name, signaling growth trajectory towards internal and prospective talent, established and prospective clients

Team: Corporate Function

Collaboration: BNY Global Head of (Corporate Marketing & Demand Generation), COO Office

Kind Notes, from the MarComm Team

  • "It’s been great working with you Brandon! Thank you for all of your help!"

    Global Head

  • "Appreciate all the help. Thankful to have your expertise on the team! "

    Global Head

  • "You're an amazing writer, Brandon."

    Senior Vice President

Video Script Writing

Abstract architectural design with white curved slats creating a tunnel-like structure.

Welcome Videos: Global Sales Meeting, Day 1 & 2

Integrating global leader workshops, multi-disciplinary playbook and prior year’s precedence to script high-energy Day 1 & 2 mainstage welcome videos

Team: Line-of-Business

Collaboration: BNY Senior Vice President of (Video Creative Direction) and Vice President of (Design)

Close-up view of a modern, architectural glass and metal ceiling with curved and angular beams.

Sales Video: Team Capabilities Overview

Distilled product marketing copy into a holistic and impactful video script, aligning with the recent global rebrand and cross-organization goal of proactive cross-selling

Team: Line-of-Business

Collaboration: BNY Senior Vice President of (Video Creative Direction) and Vice President of (Design)

Close-up of a digital stock market display screen showing various stock prices and numbers in green and pink.

Welcome Video: Team Capabilities Overview

Interviewed Managing Director during guided tour, writing the welcome video script to integrate rebrand messaging, highlight competitive advantages and set the tone for internal and external guests

Team: Corporate Function

Collaboration: BNY Managing Director and (2) Senior Vice Presidents

Kind Notes, from the MarComm Team

  • "And so it begins. Everyone wants your help."

    Senior Vice President

  • “10/10. You’re doing a great job. Really appreciate it.”

    Senior Vice President

  • "Your writing really makes things more digestible.”

    Senior Associate

Art & Archives

Red brick building with a central tower, surrounded by trees and city street in foreground.

Curatorial Narrative: IFPDA Print Fair

Refined the VIP Sponsor curatorial statement and wall labels by guest-curator, showcasing:

  • Archives (1780-90): Bank Note, Copper Printing Plate and Stock Certificate

  • Art (1820-2005): Aquatint, Chromogenic, Collage, Etching, Screenprint and Silkscreen

Partner: IFPDA (International Fine Print Dealers Association) Print Fair

Host: The Park Avenue Armory, 1881

Collaboration: BNY Program Lead of (Art & Archives)

A cozy room with a white armchair, wooden bookshelf with decorative items, potted plant, floor lamp with three lights, abstract wall art, dark blue wall, and a small wooden side table with a vase and a candle.

Event Recap Video: IFPDA Print Fair

Scripted event recap video for VIP Sponsorship with a focus on BNY global leader narrative, integrated in conversation with IFPDA Print Fair Executive Director

Partner: IFPDA (International Fine Print Dealers Association) Print Fair

Host: The Park Avenue Armory, 1881

Collaboration: BNY Global Head of (Brand, Creative, Art & Archives), Senior Vice President of (Brand) and Program Lead of (Art & Archives)

An artist's hand mixing paint in a cup at a cluttered art studio

Curatorial Narrative: The World Reimagined

Refined the curatorial statement for UK-based educational art project, The World Reimagined, focused on racial equality

Partner: The World Reimagined

Collaboration: BNY Senior Vice President of (Brand)

Kind Notes, from the MarComm Team

  • "Your writing is always so witty."

    Senior Associate

  • "I really don’t know how you do it. We appreciate you being here.”

    Senior Associate

  • "You’ve been an absolute pleasure to work with. You have a lot of talent.”

    Senior Associate

Enablement & Global Affairs

Red-carpeted staircase leading up to a hallway with brick walls and warm lighting.

Global Award Submission: Brand Team

Consolidated the brand library, rebrand strategy, external campaign and third-party research into a standout submission narrative in alignment with global award criteria

Collaboration: BNY Director of (Brand) and Vice President of (Brand)

Interior view of a modern building with numerous glass windows arranged in a grid pattern.

National Award Submission: Global Sales Meeting Team

Studied recent BNY global sales meeting strategy and impact against competitors, developing a compelling narrative in alignment with national award criteria

Collaboration: BNY Director of (Brand) and Vice President of (Brand)