UT Austin: McCombs Business & Richards Advertising Schools

Written By Brandon Scott Roye

Book: The Influencer Code
Author: Professor Amanda Russell
University: The University of Texas at Austin, McCombs School of Business and Richards School of Advertising

Role: (2X) Guest Lecturer, Textbook Reviewer, Marketing and Creative Strategy Consultant
Scope: Website design, advisory board communications, textbook review (back cover) and two guest lectures
Impact: Speaking at one of the first accredited influencer marketing courses in the nation and quoted on the textbook cover with Andy Roddick and Lamborghini’s CMO

Brandon Scott Roye https://brandonscottroye.xyz
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