Stryker 1941: Pangea Plating System
Discipline: Advertising, Communications, Creative, Events & Travel, Marketing, Partnership, Product, Sales
Role: Creative Strategy Director, Simple Science
Thesis: Led development of 300-page FDA submission and white glove experience for the largest global product launch in Stryker’s 84-year history including: executive workshop, national sales meeting, global product launch, internal communications, paid and organic campaign and thought leadership.
Partners: Seattle Convention Center, Surgeon KOLs
